Top Tips for Defining Your Niche from Alex Tew of Million Dollar Homepage and Alison Chow of CocoRibbon:-

1. Believe in Yourself and your idea, regardless of whether others share your passion. They will come back to you when your successful!

2. Think Big if you want to make an impact ! A brand is created by selling something with a unique twist, whether it is a story, concept, product.

3. Maximise the use of PR by creating and selling a story to the press. Word of mouth and editorial recommendations can be a much stronger communication channel than advertising.

4. Seek Expertise that you haven’t got, to make it happen! Complement your strengths with someone who can fulfil your weaknesses.

5. Protect your Intellectual Property rights to maintain your brand identity.

6. Continue to Innovate with the market, exploring new avenues and marketing channels, selling online or via retail outlets