I love a good stunt. That’s why I’m awarding a MediaMaster trophy to Harrods, for a brilliant bit of PR. They are selling the staple food of students everywhere – pot noodles – for thirty pounds a portion. The luxury versions of the budget snack will be a limited-edition to raise cash for charity. Only 100 of the Poulet et Champignon (chicken and mushroom) flavour are being created. Customers also get a free fork and table linen with the green and gold jar – the colours of the livery of the store in Knightsbridge, London. Even if no-one buys a single pot, the media coverage has been worth a fortune. Nice one, Mr Al-Fayed. The dour police officers of Central Scotland receive the MediaMug gong this week. They intervened during the celebrations at East Fife, when the local football club had just won the Scottish Third Division Championship. The players had been enjoying their moment with champagne on the terraces and sprayed bubbly on the jubilant fans on the pitch below. But the police stepped in, and told the players to put the champagne away. A Central Scotland Police spokesman told reporters “Officers became aware of the presence of glass bottles containing alcohol within the main stand. They spoke to members of the East Fife party and made them aware that the presence of alcohol and controlled containers within a designated sporting ground was contrary to the Criminal Law (Consolidation) Act 1995.” Only a police spokesman could speak like that. By Alan Stevens, Media Coach www.mediacoach.co.uk